Why is 4K Video Relevant?

4K: Worth the hype?

As usual, there’s lots of hype around 4K or Ultra High Definition, with the TV manufactures desperate to flog us their latest life enhancing products.

And yes 4K is very good, but there is a snag…
There isn’t much to watch that is actually 4K. And, to make matters worse, if you’re watching regular HD on your 4K telly, it’s quite likely that it would have looked better if you hadn’t gone out and spent your hard earned cash on a 4K telly in the first place.

So is 4K a waste of money right now?
Well, with the exception of Netflix, YouTube and a few other services there’s isn’t much to look at.

What about from a professional point of view? Should we push 4K video?
Back in the early days of HD, there was an argument that HD footage would future proof your productions. That wasn’t so long ago, and with 4K out now, and perhaps 8 or 12K on the distant horizon…future proofing doesn’t look like a strong argument.

There is, however, another more compelling argument for the video producer. We, like many companies, produce hours and hours of video content base around people speaking. And the finished output (at the moment) will almost certainly be normal full HD.

A key part of the production process is to cut this content down and splice it together into useful, meaningful output. To do this, we often shot interviews a couple of times with different framed shots or even shoot with 2 cameras, so that way we can cut from one take to another.

The net result of this is, it takes more time and there’s more footage to deal with in the edit suite, and obviously this all adds to the cost. Not to mention, the time of your interviewee!

4K can help save time and money.
Here’s how 4K video can help. We shoot the content once with 1 camera in 4K. Then, in the edit suite, we edit the interview but without worrying about joining the shots together because 4K video is of such high quality, that it allows us to re-frame the shots, zooming in and out from close-up to medium close-up as required. Your video looks great and your interviewee gets off lightly!

Then the whole thing can be output as full resolution 1080p full HD. Job done!

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