Fond memories from childhood, means that even as adults, we are intrinsically drawn to animations. Here are our reasons that an animation could be the solution you need:
Whether you need to illustrate an intangible product or service, want something bespoke and creative for your business or if live action video just isn’t appropriate; animated videos are a fantastic way to engage your audience.
Animation is an approachable and understandable way to tell the story of sensitive, complex or hard to explain topics. This is also the case for intangible products such as software or financial services which need to communicate messages about how things work, rather than how they look.
Animated characters have universal appeal and can connect with a diverse demographic of people. It is easier to imagine yourself as the character than if you were watching a real person – who could forget the ‘Stop-Look-Listen-Live’ hedgehog road safety campaign. Characters also have the advantage of being instantly recognised as your brand – think Kellogg’s Tony the Tiger.
Animations are built from scratch, which allows you to be infinitely creative. You could transcend time, disobey the laws of physics or venture into a surreal world – depending on what it is you’re trying to say. The style of animation you choose should reflect the personality of your brand. Colours, backgrounds, characters, movement, sounds and music are all styled and designed to suit the message and tone you want to convey.
Another great advantage of animation is it’s easy to change. If you wish to change some information or add in a new scene, this can easily be designed, animated and added in. Whatever you want to say, animation is a highly creative and versatile medium to use.
FIT FOR WORK
The Fit for Work Team needed an animation about the difficult topic of Dementia in the workplace, to raise awareness amongst SMEs. Animation is a great solution for topics with a sensitive nature, and the results of this animation exceeded their expectations.
Siemens launched a new B2B product, the Smart Pay-As-You-Go Meter, which allows for a more convenient way for customers to pay for energy. An animated explainer video was the solution to clearly communicate a product that is difficult to explain.
TDX Group are a financial services company who provide data, technology and advisory solutions that improve the performance of businesses in the debt industry. This B2B animation explains one of their complex products to their customers.