Video case studies and testimonials present your business in a genuine and credible way; helping to build your brand and increase sales.
We all rely on reading reviews before we purchase products or services and trust word of mouth recommendations even more.
Video case studies and testimonials are a great way to build trust into your business, because unlike written testimonials, video allows you to see and hear a real person. Being able to gauge their emotions, means that their words will carry more authority and connect directly to your audience.
A customer testimonial video puts the focus on people. Happy clients and customers are the best ambassadors to endorse your business. Let them explain in their own words what your business has done and how it has helped them. Watching people talk genuinely and emotionally about their experiences, can directly influence your audience and give them the assurance to trust you and move forward with buying your product of service.
Case study videos feature customer testimonials, but do more. They are more narrative focussed, which often involves addressing and resolving a problem and offers practical information about your business without the glitz and glamour of a promotional video.
The interview is key to a successful case study or customer testimonial video, but this needs reinforcing with visuals to help create a story. B-roll support footage and cut away shots will break up the interview, enhance the story visually and back up what is being said. How these cut aways are filmed can affect the mood and tone of the video.
Case study videos not only help increase product sales; they also serve to highlight an organisation’s important projects or can be used as a means to gain funding.
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A customer testimonial video filmed in the home of a real customer who had purchased shutters. Positioned on Hillarys shutters web page, it is a powerful marketing tool to persuades people to book an appointment.
Rushcliffe Abundance Project
A case study video about Keyworth Borough Council’s ‘Abundance Project’, which collects unwanted fruit from garden trees. The video aims to raise awareness of waste and sustainability and embodies the village spirit.
Canal & River Trust: Droitwich
A case study video for the Canal & River Trust about the benefits of restoring waterways. This video focuses on Droitwich canal, which has benefited local businesses and the community from its regeneration.