Boost positivity and improve efficiency with video

Internal communication videos are an effective way to motivate, train and inform your staff with a consistent message.

An increasing number of businesses are turning to video to communicate within their team, and there’s a reason for it.

Forrester Research shows that 75% of employees are more likely to watch a video than to read emails, web articles or documents. There’s no denying that video could be the key to improving your internal communications.

Messages can be difficult to get across unless employees are paying attention to them. If you need to make a big announcement, give details of the latest product launch, train new team members or just want to share something fun; video provides a visually engaging experience for your employees. By humanising communication rather than relying on just written form, means that your message is more likely to stick. And, being emotive, brings a stronger sense of positivity to your team.

Another positive advantage of video communication, is that it’s accessible from anywhere with an internet connection. Your staff may be continents apart, but they will all receive the same message, delivered in the same way. Internal communication videos are a great way to bring your team together. They increase productivity and create better relationships, providing a more enjoyable and efficient workplace for everyone.

Engine Creative stats show that 93% of internal communication professionals believe that video is now essential, so if you’re not using it yet, then you should be!

Let's get started on your project.

Speak to a Producer to get going with your branded video idea.