Hillarys

Project: Celebrity Branded Content Videos

Brief: Produce a branded content video for the Hillarys website, as well as teaser videos to use on social media.

Background

As part of a branded content campaign, Hillarys has joined forces with a cohort of designers, interior stylists, vloggers and TV personalities to share expert advice, tips & tricks and style ideas with their customers.

In this video, Hillarys teamed up with interior designer and TV Presenter Sophie Robinson, to design a ‘She-Shed’ for one lucky customer to win.

Approach

To create a quirky make-over video full of top tips and decorating advice, whilst subtly adding Hillarys products into the mix.

Filmed over 2 days on location at Sophie’s home near Brighton, we follow Sophie on her design journey from her inspirational mood board on Pinterest; choosing paint colours and decorations; to finally styling and adding all the finishing touches to the space.

Outcomes

We produced a main branded content video featuring Sophie Robinson together with two short teaser videos for social media promotion, which launched the competition to win the finished shed.

Contact us for more information about branded content videos and how to create extra short content videos to use across social media channels.

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