Project: Telematics Marketing Video
Microlise is a Midlands-based tech company that has come up with a brilliant telematics solution for the transport industry. It’s so clever that managers can check where drivers are and how they’re driving, so they can encourage them to drive in a safer and more economical way.
The global vehicle manufacturer DAF Trucks are so impressed, they’re installing it in all their vehicles, so that their customers can benefit from this clever technology.
This video shows potential fleet vehicle purchasers how the system works. It aims for top line information and sells in the benefits of the product, rather than the features.
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