Hillarys

Project: Launch of new products range video

Brief: Produce a product marketing video to promote a new in-home carpet service to customers.

Background

We produce a huge range of videos for Hillarys, which means we have great understanding of the business, its products, its customer-base and the type of video communication to produce, depending on platform.

Hillarys has launched carpets as an add-on to its more familiar range of blinds, curtains and shutters. The marketing team asked us to create a glossy product marketing video for the new section of its website.

Approach

To highlight all the benefits of choosing the Hillarys in-home carpet service, interwoven with a story of a typical family household.

In the video, we follow mum as she sees the demise of the living room carpet – trashed by a careless husband, two small boys and  the family and dog; through the easy process of booking an appointment; to meeting a Hillarys advisor; and finally, to the fitting and removal of the old carpet.

We worked with nearby locations and local performers to achieve a high end look without a bank breaking budget!

Challenges

  • Finding & styling the right location
  • Working with animals and children
  • Working to a tight deadline

Contact us for more information about promotional product marketing videos and television or online advertising.

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