Project:
Social Media Marketing Videos
Brief: Produce a video to get customers thinking about colour instead of boring beige – and use social media to get the message out there.
Background
Hillarys wanted to do two things – get their customers thinking about colour instead of boring beige – and use social media to get the message out there.
Approach
Why not use kids to remind us dull adults about how much more fun colour is? We gathered together a lovely bunch of children, hired a village hall, brought in easels, paints and brushes – and let the action commence!
Hillarys social video campaign includes a main promo web video and lots of very short social video clips with the kids saying the cutest things! Hillarys tweeted and blogged these all over the place!
Challenges
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