Project:
Telematics Marketing Video

Brief: Create a video to promote its products to an industry not known for its cutting edge use of whizzy digital marketing tools.

Background

Microlise is a Midlands-based tech company that has come up with a brilliant telematics solution for the transport industry. Its communication requirement was the need to promote its products to an industry not known for its cutting edge use of whizzy digital marketing tools.

Approach

Microlise’s solution was to choose VPoint TV as its video marketing partner with whom to work on redeveloping its brand. We’ve developed a suite of video productions to explain, promote and ultimately sell its clever products.

The Microlise Telematics Driver Performance App is just one of the videos that we’ve created. It gives top line information to fleet owners and transport managers on how the system works and its benefit to drivers.

Challenges

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