Project:
Roman Blinds Promotional Video

Brief: Create a promotional product video highlighting the craftsmanship of making a Roman blind.

Background

Arena is a Nottingham-based company with 30 years’ experience in product manufacturing, making high-quality made-to-measure window dressings for trade customers.

Concerned that not enough of these customers were aware that their products are hand-crafted in Britain, they asked VPoint TV to come up with a way of getting this story across. Working with the team on analysing the marketing messages, we developed an on-message treatment and script.

Approach

To create a light-hearted story of how a Roman blind is hand-crafted with care by the experts in Britain and at the same time, showcase Arena as a sizeable British manufacturing company.

Throughout the story, we follow a Roman blind order from start to completion. We see every process in detail performed by the many caring professionals along the way; offset with a musical soundtrack and on-screen graphics to guide you on the blinds’ journey.

Results

The video has been a successful communication tool for the company and the client was thrilled: “Just wanted you all to know that the feedback from the Arena video has been amazing” (Head of Product Design).

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