Arena

Project: Roman Blinds Promotional Video

Brief: Create a promotional product video highlighting the craftsmanship of making a Roman blind.

Background

Arena is a Nottingham-based company with 30 years’ experience in product manufacturing, making high-quality made-to-measure window dressings for trade customers.

Concerned that not enough of these customers were aware that their products are hand-crafted in Britain, they asked VPoint TV to come up with a way of getting this story across. Working with the team on analysing the marketing messages, we developed an on-message treatment and script.

Approach

To create a light-hearted story of how a Roman blind is hand-crafted with care by the experts in Britain and at the same time, showcase Arena as a sizeable British manufacturing company.

Throughout the story, we follow a Roman blind order from start to completion. We see every process in detail performed by the many caring professionals along the way; offset with a musical soundtrack and on-screen graphics to guide you on the blinds’ journey.

Results

The video has been a successful communication tool for the company and the client was thrilled: “Just wanted you all to know that the feedback from the Arena video has been amazing” (Head of Product Design).

Contact us for more information about creating promotional videos about product manufacturing or videos that tell a story.

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