Tanita

Project: How-To Training Video

In Japan, Tanita is a household name, and this 90 year old technology company is the world leader in precision electronic scales. One product range features scales that measure tiny weights, like jewels, absolutely precisely. But the company had a problem with fake replicas of the product.

Tanita commissioned VPoint TV, in partnership with local brand & design agency Touch Design, to make a simple ‘how to’ film so that customers could check the legitimacy of their product. As every customer touch point is an opportunity, as well as giving some practical advice, the video seizes the opportunity to promote its brand through some additional video marketing collateral.

Contact us to find out more about how-to video productions.

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