Project:
How-To Training Video

Brief: Produce a simple ‘how to’ film so that customers can check the legitimacy of their product.

Background

In Japan, Tanita is a household name, and this 90 year old technology company is the world leader in precision electronic scales. One product range features scales that measure tiny weights, like jewels, absolutely precisely. But the company had a problem with fake replicas of the product.

Approach

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Challenges

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