The Fit For Work Team

Project: Dementia in the Workplace Information Video

Brief: Create a 2D animation to show SMEs how to identify and manage dementia in the workplace.

Background

The Fit for Work Team is a Leicester-based agency which develops and delivers pioneering health and wellbeing services across the East Midlands. An aging workforce means that dementia is an issue the employers need to understand, which The Fit for Work team wanted to raise awareness of.

Having been let down by a local supplier at short notice and following a recommendation, the team approached VPoint TV for help.

Approach

Animated video is a great solution for campaigns with a sensitive nature. It allows for clear communication of the information without the distraction of live characters.

With a four-week deadline, we worked fast to take this project from brief, create a concept, write a script, prepare a storyboard, design all the assets (including 15 characters), produce the 3-minute-long animation, record the voice-over and sound effects and make all those final amends.

Results

Not only was the finished project completed within the tight time frame and within budget, but it exceeded the clients’ expectations in terms of messaging and creativity.

Contact us for more information on creating an animation or for any other videos that help to raise awareness and communicate difficult messages.

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