The people that work for you are the foundation of your business. They are the best ambassadors to narrate its story.
It can be a tough process finding the right candidate to fill your role, but using a recruitment video is a way a business can ease this process for themselves.
You want a lot of candidates to be attracted to your role, but more importantly you want to make sure you’re attracting the right applicants. To do so, you need to effectively convey the culture and values of your company along with the right information about the role on offer and answers common questions applicants might have.
Achieving a balance between professionalism and being an exciting and friendly company to work within is very difficult to convey in written form. Video allows you the freedom to mix up spoken information with support footage so that the candidate gets a real feel for your business as a whole, as well as retrieving the information they need in a concise way.
Using your own staff in your recruitment video, is a far more compelling way to attract candidates to your business. They can give an honest account of what it is really like to work for your company; talking about the atmosphere and the opportunities they’ve had. You may wish to interview several staff members and film general activities that takes place in your workplace.
Recruitment videos don’t just have a single use; they provide great content for pitches and presentations, for training purposes and for internal communications within your business. They also work well on social media, especially if you aim to recruit aspirational graduates or younger candidates. In addition, you could partner up with universities and colleges to use them at job fairs or as careers resources for students. With some strategic planning, you can capitalise on your recruitment video; re-purposing it for other uses in other marketing channels, and get a good ROI.
One of a series of talking-heads videos from staff across a range of departments at Microlise. They talk about their role, opportunities, the workplace and the company culture, which provided material to help recruit new staff.
As part of the Hillarys service, Advisors visit customers in their homes to advise them on the different options for their windows and floors. This recruitment video aims to answer common questions about the role from an expert Advisor.
Health Education East Midlands
HEEM needed a promotional video to help them recruit much needed practitioners at QMC University Hospital. We showcased the nature of this work by focusing on the great team spirit, contract versatility and exciting and varied work load.